Be known before you are needed.
We define who to reach, what to say and where to show up. Then we run paid media, search authority, AI visibility, Reddit and X, and improve how that attention converts.
r/agency2d agoHow do you stop client feedback from getting spread across five different places?
We use email, Slack and docs right now, and approvals keep getting lost. What works better for agency teams?
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Move client work forward without chasing feedback
Keep feedback, versions and approvals in one place so client work keeps moving.
AI Overview
Here are a few tools agency teams can consider for managing feedback, versions and approvals:
1. YourBrand
Best for keeping client feedback, version history and approvals together in one workflow.
2. Flowpath
A flexible option for managing creative reviews and collaboration.
3. ReviewLoop
A simple choice for collecting feedback and managing approvals.
How buyers decide
The shortlist starts before the site visit.
A search result. A Reddit thread. An AI answer. A comparison someone forwards. We plan for the places buyers check before they decide whether your website is worth a visit.
They first come across your brand while searching for a problem, solution or category.
Creative approval built for agency teams
Keep feedback, versions and approvals in one place so client work keeps moving.
Our model
One plan. Four connected parts.
Strategy
Positioning
Distribution
ConversionStrategy first
Know where to win.
Decide what to be known for.
Before we choose channels, we decide whose attention matters and what will make them care. That gives us a clear audience, a stronger message and a reason for where we show up.
Market direction
We identify the buyers, markets and opportunities worth focusing on, then decide what comes first and what can wait.
Market story
We define the problem you solve, why buyers should choose you and the message they need to hear.
How we position the brand
A simple example of the decisions we make before choosing channels.
Move client work forward without chasing feedback.
Initial priority
Test high-intent searches and relevant agency conversations.
Distribution
Show up where your buyers are already looking.
Different channels do different jobs. We use one clear strategy, then adapt the message to how people search, compare, discover and talk on each one.
Paid Media
Put your message in front of the right buyers through campaigns built around your audience, offer and budget.
Meta
Reach the right audiences with campaigns designed to create demand and keep your brand familiar.
Capture people already searching for the problem, category or solution your business provides.
TikTok
Reach buyers through discovery-led campaigns that introduce your brand in a more native, attention-first way.
Campaign brief
- Audience: Agency decision-makers
- Message: Reduce feedback chasing
- Next step: View the review workflow
From brief to adsMeta AdsTikTok Ads
Google Ads
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Share
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RepostConversion
Make the next step feel obvious.
The click should not arrive at a different story. We identify changes to the message, offer and next step so the interest created by your marketing has somewhere clear to go.
Current direction
The page looks polished, but the message stays broad, the value is hard to pin down, and the next step feels generic.
Recommended direction
The page carries the same audience, problem and promise from the campaign, making the value clearer and the next step easier to understand.
How the work moves
We don’t hand over a plan.
We stay in the work.
You can see what we’re working on, why it matters and what changes next. We take the plan into market, learn from the response and set the next priorities.
Market Brief
Align on audience, opportunity and priorities to set the direction for the work ahead.
Priorities to focus on.
Priority buyerAgency owners managing recurring client reviews
Teams that need a clearer way to manage feedback, versions and sign-off.
Main opportunityPosition the brand around a simpler approval workflow
Focus on reducing feedback chasing and helping work move faster.
Priority channelsSearch, AI discovery, Reddit and X
Start where buyers already research, compare and discuss options.
What happens firstAlign the message and prepare the first launch plan
Turn the strategy into clear messaging and choose the first channels to activate.
Key task
Priya (Agency)ApprovedPriority buyer confirmed with client
Daniel (Agency)In reviewRefining the core messageMarissa (Client)ConfirmedAligned on the first channels to test
Today, 10:24 AMQuestions
Clear answers before we start.
What does AppearOften work on?
Strategy, positioning, distribution and conversion: deciding who to reach and what to say, running the channels and improving how attention turns into qualified action.
Which channels does distribution cover?
Paid media, search authority, AI visibility, Reddit and X. The starting point is the audience and opportunity, rather than choosing a channel in isolation.
What should I share when getting in touch?
Tell us what you sell, who you want to reach and what is not working today. That gives us a starting point for discussing the opportunity and a possible scope of work.
Field notes
Ideas on how buyers find, compare and choose brands.
We share what we are learning across search, AI, Reddit, paid media and the other places buyers make decisions.
There are no published field notes yet.
All field notes
Let’s work
It is hard to ignore a brand that keeps showing up.
Each surface has a different job. Together, they make the brand easier to find, trust and remember.